FENIX® Illuminates Milan Design Week 2024 with ‘Design Duo Double Feature’

 Tuesday, June 25, 2024

For Milan Design Week 2024, FENIX®, in collaboration with Broadview Holding brands Arpa®, Formica®, and Homapal®, proudly presents “Design Duo Double Feature.” This innovative project, curated by Federica Sala, will be showcased at FENIX Scenario, Foro Buonaparte 66, reflecting Formica’s commitment to cutting-edge design and material innovation on a global stage.

A Celebration of Duality and Innovation

“Design Duo Double Feature” explores the multipotential of materials and surfaces through the lens of duality. Six designer pairs were invited to create dual-use furnishing elements by combining FENIX® materials with other surfaces produced by the group. These unique products will be displayed in a dual indoor and outdoor setup designed by Studioboom, a dynamic duo of architects.

Curator Federica Sala emphasizes the harmony in design created by creative duos. “I have always been fascinated by how, in architecture and design, creative duos manage to harmonize diverse inputs into single design solutions. To illustrate the exceptional versatility of FENIX®, we engaged multiple designers to foster lateral thinking, resulting in projects that embody duality in form, function, and transformation.”

Featured Designers and Projects

Selected designers include CARA \ DAVIDE, DWA Design Studio, Martinelli Venezia, Næssi Studio, mist-o, and Zanellato/Bortotto. Their creations showcase transformability, mobility, sustainability, and versatility:

• 1-2 many by studio mist-o: Sculptural volumes from FENIX® Giallo Evora, Azzurro Naxos, and Verde Kitami.
• Ambo by CARA \ DAVIDE: Modular seating combining Arpa® Rosa Shade with FENIX® Giallo Evora and TUET Galea surfaces.
• Duo by Zanellato/Bortotto: Rocking chairs from FENIX® Blu Shaba and Formica® Laminate, symbolizing harmony.
• Inbetween by Næssi Studio: Dual-sided furniture transitioning between exterior and interior spaces.
• Match by Martinelli Venezia: A dining table transforming into a ping pong table, featuring FENIX® Bianco Malé and Rosso Namib.
• Theia by DWA Design Studio: A floor lamp and storage unit inspired by the Greek goddess of light.

Innovative Exhibition Design

Studioboom’s installation links indoor and outdoor spaces through a single, white three-dimensional geometric shape made in FENIX®. This sizeable volume weaves in and out of the showroom’s display windows, guiding visitors through the exhibition. The installation highlights the color selection, powerful combinations, and tactile properties of the materials.

“We wanted to materialize the concept of duality through the interconnection of interior space with the exterior world, using a concept that is typical of modernist architecture,” say the architects of Studioboom. “The indoor/outdoor blend allows the visitor to double their perspective and multiply the space they can explore.”

Formica’s Commitment to Innovation

Ajay Khurana, Managing Director of Formica India, comments, “We are thrilled to be part of Milan Design Week 2024 with our collaboration on ‘Design Duo Double Feature.’ This project not only highlights the versatility and innovation of FENIX® materials but also underscores the power of creative partnerships in pushing the boundaries of design.”

Tags: Arpa, Broadview Holding, Design Duo Double Feature, dual-use furnishing, Federica Sala, Fenix, formica, Homapal, innovative design, interior design trends, material versatility, Milan Design Week 2024, Studioboom